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Lasker Jewelers Rochester Featured in Fall Fashion Show - As seen in The Post-Bulletin

Posted 9/28/2017

As Seen in The Post Bulletin:

STYLE has proven to be much more than a passing fad. Or to put it another way, Rochester's premiere fall fashion event has been in vogue since it was designed by the Downtown Alliance a decade ago.

Before this year, it was known as Fashion on the Plaza for its outdoor location on Peace Plaza. STYLE will mark its 10th anniversary Thursday with not only a new name, but a new venue — the Kahler Grand Hotel's Heritage Hall, where weather has no chance of dampening the evening, as has happened in recent years.

That is according to STYLE Fashion Coordinator Lauren Scott, who explained, "We want this year to be a celebration of our anniversary and of the love of fashion here. That includes Rochester's sense of panache, polish, elegance, bravura and originality, both individually and collectively in terms of the retail community."

The community's attention to and appreciation of style will be celebrated through special elements during the evening, where models will grace runways to a background of expertly choreographed lighting, music and narration, said Scott, in her third year as coordinator. Without going into detail, so as not to spoil the surprises, she said, "We will be commemorating memorable fashion moments … fashionistas in town, and more. This will be about our community and how we embrace fashion here."

For anyone sad to see the change of location, Samantha Rossi of the Downtown Alliance said the decision was made to ensure maximum enjoyment for everyone attending while at the same time remaining downtown for convenience and after-show shopping at retailers whose fashions will be worn on the runway. With inclement weather proving an inconvenience the last two years, an indoor venue seemed in order, she said.

As in the past, Rochester's event will include fashions from downtown retailers as well as from emerging designers. Participating retailers include 99 Giggles, Baby Baby, Blu H20 Salon, Ginny's Fine Fabrics, Hanny's, Hers, Knight's Chamber, Lasker Jewelers, M Gear, O&B Shoes, Poppi Italian Leather and The Nordic Shop.

Of note is the inclusion of M Gear for the first time, adding a decidedly Minnesotan feel, according to Rossi, who suggests taking notes during the show for shopping afterward when fashions from the runway will be available at retailers at discounted prices.

Another first this year, said Scott: All emerging designers are local. And there is a male designer for the first time as well. Names on the labels of emerging designers are: David Cotterman, Denise Flynn, Teaki Garcia, Sophie Heublein and Sherry Sanden Will.

"Theirs are unique designs and, who knows, you might be seeing the next Oscar de La Renta or another famous designer," Scott said.

If there is one constant, she added, it will be vibrant colors. "And with the lighting, the fashions will glow."

Just as much behind the energy and vitality of the evening will be the models, Scott said, noting that there are male as well as female models and this year almost 20 children ranging from "toddlers to tweens," with models in their 60s on the other end of the spectrum.

"All of the models are so wonderful to work with," Scott said. "Everyone is so easy and so approachable. Their attitude translates into them walking so beautifully, so wonderfully."