Years of Experience.

Max Lasker established Lasker Jewelers in Eau Claire, Wisconsin in 1928. It has been family owned and operated ever since. The Rochester, Minnesota store was acquired from the Blickle family in 1973 and has been operating as Lasker Jewelers since then.

We are now in our third generation of selling the finest diamonds and jewelry. Your grandparent's and parent's jewelry probably came from Lasker's. We will be here for your children. But most importantly we are here for you today.

Max based his business on treating people right from the very beginning. He always said - and we live by it today - if we treat you right, listen to what you want, and help you find it, you will be back to celebrate birthdays, anniversaries and other events in your life with us.

Interior of Laskers - Eau Claire, WI

Quality. Quality. Quality.

Each of our diamonds is hand selected from parcels. All diamonds are not created equal in a parcel. While national chains buy the entire parcel for convenience. At Lasker's we take the time to sort through hundreds of diamonds before we select one that meets our standards.

We are a direct diamond importer. That is, we don't work with middlemen to purchase diamonds. Every diamond we sell comes from a sightholding diamond cutter. We do this to eliminate unnecessary costs that are normally passed onto you by other stores. All of our sightholders adhere to the Kimberly Process.

We Have Connections.

We are proud to be your jewelry experts. Between our two stores in Eau Claire, WI and Rochester, MN we have more than 12 staff members trained by the Gemological Institute of America in diamond and color stone grading. Among these we have two American Gem Society Registered Jewelers, three Certified Gemologists, three Graduate Gemologists, as well as two Certified Appraisers.

We are the only store in the Midwest that can say they have been members of the American Gem Society since 1960. American Gem Society membership is your guarantee that you are doing business with jewelry professionals. It guarantees a staff and store that is committed to ongoing gemological training, high caliber customer service and, above all, integrity!