We buy diamonds for a range of reasons, from getting engaged to honoring special moments. The process of buying a diamond is different from purchasing anything else, however. Purchasing a diamond ring or jewelry is an experience many customers may not be familiar with, which is why our highly trained diamond experts take time to educate our customers on the following highlights.
We hope this guide helps provide you with clarity for the most common diamond buying questions - Where do you start? How do you tell what a good, quality diamond is? Is it all about the carats or are there other other aspects to consider when sizing up a stone?
This Diamond Buying Guide is a general overview that may help you prepare for your diamond buying experience. From the 4 C’s to purchasing insurance to protect your jewelry investment, we’ll walk you through the steps of shopping for your very own dazzling diamond. And remember, if you ever have any questions, our team of skilled diamond experts are always ready to assist you.