Gold. The legend. The sparkle. The stuff of crowns, rings, and a little bling for everyone.

Gold Guide

Gold has topped royal heads, dazzled on red carpets, sealed love stories, and yes—probably made a few smiles brighter. Ready to get golden? What’s a karat, anyway? Why isn’t all gold actually gold-colored? Should your gold have a few friends mixed in? Let’s break it down.

How Pure Is Your Gold?

Carrots? Carats? Nope—karats! When it comes to gold, it’s all about the “K” or “Kt.” That’s your gold-to-other-stuff ratio. Out of 24 parts, how many are pure gold? The rest is what jewelers call an alloy. Simple math, serious sparkle.

24K? That’s as pure as it gets—think 99.9% gold, with just a tiny hitchhiker or two from Mother Nature. Anything less than 24Kt means your gold’s got company: silver, copper, or bronze. Why? To make it tougher for everyday wear.

One little bump and 24Kt is out of shape. That’s why we don’t sell 24Kt jewelry and why 18Kt, 14Kt, and 10Kt gold get a little help from their metal friends. The extra helpers make jewelry stronger, tougher, and ready for anything your day throws at them.

Plated, 10Kt, 14Kt, 18Kt

What’s the Deal?

Plated or Gold Filled

Looks: Depends on the designer. Can be more yellow, shinier, or lighter. Different processes offer different results.
Why you’ll love it: Most affordable and great for trendier jewelry items that get worn frequently.
Heads up: Gold can wear off, revealing the base metal after heavy or frequent wear.

10-Karat Gold

Looks: 10K gold is a pale yellow—less gold, less yellow.
Why you’ll love it: Super tough and super affordable. 10K gold is built to last.
Heads up: Some folks might be sensitive to the alloys. And the color? Not as bold as higher-karat gold.

14-Karat Gold

Looks: 14K gold is brighter than 10K, but not as bold as 18K. It’s the sweet spot for yellow gold.
Why you’ll love it: 14K gold is the crowd-pleaser—pretty, sturdy, and perfect for everyday sparkle.
Heads up: Like 10K, the alloys might not play nice with sensitive skin.

18-Karat Gold

Looks: 18K gold shines even brighter—think extra glow.
Why you’ll love it: More gold, less worry about allergies. This is the luxury choice for jewelry.
Heads up: 18K gold is pricier.

How Does Gold Get Its Color

Gold doesn’t have to be only “gold” color. You’ll see many radiant hues that evoke luxury and elegance. Here are the three most common shades and how they’re made:

Yellow Gold: The classic. Pure gold plus silver and copper equals that warm, iconic glow.
White Gold: Gold mixed with palladium or silver for a cool, modern shine.
Rose Gold: Gold plus copper (and a dash of silver) for that soft, romantic pink.

Every shade has its own wow-factor. The possibilities? Endless.